Task 7 - Applying The Male Gaze

We can apply the male gaze to practically anything in the media and not just that in music magazines but television.like Hollyoaks, the male gaze can be applied to this clip here:

In the start of this clip we see Mercedes washing a car in small shorts and a tank top and her friend joins her and Mercedes tries to get her to dress more revealing as to get more male attention and get more business. As they continue to wash cars they start to get more customers and when the two guys come over and try to wash cars they do the same as the girls by taking their shirts off but still getting little to no business, the girls taking all of the customers by washing the cars in an over sexualized manor by bending over infront of the men and washing themselves with the water and showing lots of skin. The girls are using the male gaze theory to their advantage in order to get more male attention by making themselves look more pleasing to the male eye which in turn attracts more customers.