Task 2 - Audience Research Methods

I will be using two main methods of research that will help me towards my music magazine:

• Qualitative Research
• Quantitative Research

Quantitative Research is used to measure and predict leading to a final course of action.

Qualitative Reserch is used to uncover and understand thoughts and opinions.

The two types of data that will be recorded are:

• Primary - Data that nobody else has recorded such as questionnaires and surveys
• Secondary - Data that others have already collected such as Internet and Newspapers